Cardex Autoteile OHG

In the city of Wuppertal, Germany, restoring, repairing and servicing cars is a very popular pastime. So for Denis Spiecker and Christian Honeger—who describe themselves as friends first and business partners second—it made sense to open Cardex Autoteile OHG, a thriving car parts business, in 2014.

To buy car parts in Germany, a customer must provide the retailer with the vehicle’s registration details. In the past, Denis says that this documentation was exchanged via email or traditional post, which was complicated and time-consuming.

In August 2018, Cardex transitioned to the WhatsApp Business app to streamline this process. As Cardex’s primary customer communication tool, the WhatsApp Business app now accounts for almost 90% of its sales, and in less than a year, more than 15,000 customer requests were received through the app.

The WhatsApp Business app’s labels feature helps Cardex organise orders, and Away messages mean it can respond to customers immediately, even during busy times. This level of customer service has not gone unnoticed.

“With my volume of work, I need to communicate very fast and WhatsApp allows me to optimise my work much better,” explains Lars Wolfertz, a local car workshop owner who orders up to 15 products at a time. Another customer says, “I have chosen Cardex Autoteile because with their WhatsApp service, all the steps to acquire a piece of a car are much easier.”

With the WhatsApp Business app helping Cardex stand out from the competition, its goal of becoming the town’s preferred auto parts and service provider is more achievable than ever before.